Choose one result
Decide whether the campaign should produce calls, quote requests, booked appointments or website purchases. Build the creative and landing experience around that single result. A general “learn more” campaign often produces general attention instead of qualified action.
Make the first frame clear
Show the service, customer problem or outcome immediately. Use short text that remains readable on a phone. Authentic video from the business can outperform generic stock footage because it gives viewers evidence that the company is real and local.
Match the audience to the service
Geography matters for Ontario service businesses. Target only the locations you can serve profitably, then refine by relevant interests or behaviours without making the audience unnecessarily narrow.
Track the full path
An inexpensive click is not automatically a successful ad. Track completed forms, calls, qualified leads and sales. Test one meaningful variable at a time—such as the opening visual or offer—so you can tell what caused the improvement.